Aidan Ward
Product Designer
Product designer and Webflow developer with experience launching new B2B, B2C, and AI products. Proven ability to drive design from research to execution, aligning business goals with user needs in fast-paced startup environments.
Experience
PicnicHealth
Product Designer & Webflow Developer
Feb 2022 - Present
- Built, and maintained the company’s multi-subdomain Webflow ecosystem for B2B, B2C, and AI marketing initiatives.
- Led design for the Patient Team (B2C), expanding the core product from static medical timelines to interactive, insight-driven experiences powered by AI (including AI search, definition highlighting, and guided walkthroughs)
- Spearheaded the 0→1 development of an observational study portal (B2B), enabling the company to run full-scale virtual studies and contributing to $10M+ in revenue in the past year.
- Conducted user research and interviews across product lines to uncover pain points, refine personas, and guide feature development with real-world insights.
UX Designer
Pier 1 & Sibling Companies
May 2020 - Feb 2022
- Collaborated with the design team to overhaul 10+ brands under the Pier 1 umbrella, including Pier 1, RadioShack, Dressbarn, and Steinmart.
- Created a flexible design system and themeable templates to match each brand’s visual identity - from modern and sleek to retro or feminine.
- Applied Nielsen Norman Group UX principles across eCommerce experiences and led A/B testing to optimize performance and conversions.
Cord Digital
Web Designer
Jan 2020 - Feb 2022
- Sole designer and developer at a Webflow/Shopify agency, delivering end-to-end websites across healthtech, eCommerce, and finance sectors.
- Developed responsive, conversion-focused websites tailored to each client’s goals and brand identity.
WAGIC, Inc.
Industrial Designer
Jun 2019 - Jan 2020
- Supported early-stage concept development through sketching, 3D modeling, and rapid prototyping using 3D printing.
- Assisted in product testing and iteration within a fast-paced industrial design environment.
Education
B.S. Industrial Design
Arizona State University
Aug 2015 - May 2019
Aug 2015 - May 2019
Skills
Design
UI / UX Design
Design Thinking
Design Systems
Journey Mapping
Wireframing
Prototyping
User Research
Usability Testing
Accessibility Testing
Web Design
3D Design
Design Thinking
Design Systems
Journey Mapping
Wireframing
Prototyping
User Research
Usability Testing
Accessibility Testing
Web Design
3D Design
Tools
Figma
Sketch
Photoshop
Illustrator
InDesign
Webflow
Framer
HTML / CSS
Jitter
Solidworks
Sketch
Photoshop
Illustrator
InDesign
Webflow
Framer
HTML / CSS
Jitter
Solidworks
Let's Build Better Experiences
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